In the winter of 2005, Billy Wilson, the President of The Motown Alumni Association, called Duane "Spyder D" Hughes to introduce him to Morris Snyder, aka "Mo Bizzy", who was the CEO of Northend Records, an independent record label based in Detroit.
Hughes, at the time, was attempting to resume his Newtroit label that he had begun in 1980 while in college near Detroit.

Says Hughes, recalling the first conversation, "Mo was confident in the collection of artists that he had under his umbrella. So confident, according to Hughes' account of the story, that he wanted to play some songs over the phone for Hughes, to entice him in to signing the North End roster to be a part of a distribution deal with TOFA/Empire MusicWerks/Universal.

Snider began playing a song through the phone that had a catchy intro, that was followed by an even catchier hook line. "It got my attention right away, so I kept listening", says Hughes...

"See we still smokin'/A 45 revolver hostin! On the block we postin'/Keep them Benjamins in motion" blared through the phone line.

Hughes, who has been around some of the best rappers of all time during his career, including Run-DMC, Salt N Peppa, KRS1 and Nas among others, instantly sensed something special when he first heard the voice and lyrics of the rapper in the verse immediately following the hook. "I asked Mo for his email address immediately after he stopped playing the music", recalled Hughes. I signed Northend to come under our umbrella, The magic was there right from the get go. Doughnut, aka Bobby Seales, whose real name is Demetrius Warren, has endured a tough existence in poverty stricken, recession ravaged, yet proud Detroit, Michigan, home of Motown and some of the most legendary figures in music. Through all of the trials and tribulations he has had to endure, Seales has maintained a focus that is beyond anything that Hughes has seen before in any artist he has been associated with.

"Doughnut, and the other Northend artists are living in a war zone. I don't take the term war lightly, and when I use it in this context, I mean it literally", says Hughes."

Shortly after signing Northend, I was in New York with former C&C Music Factory rapper Freedom Williams and we were about to go on camera for an MTV interview when I got a frantic call from MoBizzy. It was on 9/11 and I will never forget it as long as I live. Mo began telling me about Ruff (Motown legend David Ruffin's grandson Clifford) getting shot and being in critical condition".

Needless to say, it was a keen reminder of how tough urban life is in most cities where rap artists experience the things they rap about. "Society frowns on the lyrics of urban rap artists, yet do nothing to help improve the conditions around them that inspire those lyrics. I will not censor an artist I am involved with", says Hughes. "Especially when I know they are writing from their heart and experiences".

Bobby Seales experiences have led to titles like "Detroit Is The Hot Spot", "The Murder Capitol" and "Don't Worry About It", which is featured in the 2011 summer release of "Heat Seekers Volume 1 Compilation CD on Newtroit Records. His debut, yet to be titled solo album is virtually finished, and will be preceded by a mini EP that will introduce the world to "the best rapper alive"! He will also have a song on the soundtrack for the movie "The Corner Store" due out in late 2011 as well.

According to Hughes, an accomplished rapper himself, "I don't want to sound disrespectful to anyone else, but Bobby Seales is the best there is in the game right now! Period! The public has just not been exposed to him yet. The Northend Crew in general is a major force to be reckoned with. My NY cats that are on the Heat Seekers Cipher ain't no joke! Lil Wayne, Jay Z, Drake and all of those cats are nice as hell, but just listening to Seales' flow and voice, and the fact that he is self produced amongst turmoil and turbulence around him...Makes him the best rapper alive, bar none! The option of shopping him to a major label to get him a sizeable financial deal was always there, but Bobby is a very loyal and humble dude. He says he was staying with the Northend click because that is where he is from. "I got to get this kid out of the Hood", says Snider. Says Hughes, Bobby is very modest about his ability but I have a frame of reference from producing, engineering or touring with some of the best rappers ever. I am telling you with all sincerity...Bobby Seales, also known as Doughnut, is the best rapper alive. One listen, and you too will agree.